Advertising device.



L. F. GREENE.

ADVERTISING DEVICE.

APPLICATION FILED JUNE 29. I9l5.

Patented May16,1916.

WlTN ESSES TOR is/n.8,

ATT'ORN EY an srnlr re,

r OFFICE.

LAWRENCE P. GREENE, 0F CAMDEN, JERSEY, ASSIGNOR TO WILLIAM R. WARNER & COMPANY, A CORPORATION OF PENNSYLVANIA.

ADVERTISING nnvron'.

Application filed. June 29, 1915.

To all whom it may concern: 1

Be it known that I, LAWRENCE P. GREENE, a citizen of the United States, and resident of Camden, county of Camden, and State of New Jersey, have invented an Improvement in Advertising Devices, of which the following is a specification. I

The object of my invention is to provide a suitable construction of advertising device adapted to be readily attached to and detached from the outside of bulk windows and other exposed parts of buildings whereby pedestrians may have their attention direct ed to the advertising matter so provided.

More particularly, my object is to provide detachable means for the advertising device which will enable it to be detached and taken into the building in case of inclement weather, or for changing the signcards, or for other reason, the detachable feature embodying means permanently attached to the glass or surface towhich the advertising device may be detachably connected, and when in position be firmly held against displacement by the wind.

My invention in the preferred form consists of a plate or part cemented to the bulk window or other surface, and provided with engaging means, combined with advertising devices so shaped as to make detachable cngagement with the engaging means of the plate and'be held in firm position when so adjusted, said advertising devices providing socket or holding portions for receiving advertising cards or surfaces preferably arranged at an angle to each other so that one of the advertisements may be read when passing up the street in one direction and the other may be read when passing down the street in the other direction. I also prefer to provide the engaging means and the detachable connection with the advertising devices of such nature that the normal spring action of the devices insures the retention of the parts infirm locked relation and also preferably holds the advertising devices against the window or surface to provide greater stability. Y

My invention further comprehends details of construction and other features which are more fully described hereinafter and pointed out in the claims.

My invention will be better understood by reference to the drawings, in which Figure 1 is a perspective view of my im- Specification of Letters Patent.

12, the plate moreover I Patented May 16, 1916.

Serial No. 36,974.

proved advertising device; Fig. 2 is a plan view of the same with the window to which it is attached in section; Fig. 3 is an en larged cross sectional view of the hinge part of the card supporting frame; Fig. 41 is an enlarged cross section taken on line 02-02 of Fig.1; Fig. 5 is a front elevation of the supportlng and engaging devices,,illustrated on a large scale; Fig. 6 is a vertical section on Fig. 5 taken on line y-y,' Fig. 7 is a plan view of a modification of my invention with the glass window in section; and Fig. 8 is an elevation with a part in plan illustrating a modification of the means of theadvertising device for coacting with the engaging means of the plate by which it is supported.

' 2, 2, represent two plates hinged together at 3 and held at an'angle by means of the spring back plate 9. These plates 2, 2, may be hinged or jointed in any suitable manner, but the hinge form shown is preferable and may consist of a tubular socket 8 attached to one plate 2 in which a tubular bead 7 on the other plate 2 engages in a concentric manner so as to constitute a hinge which will which is formed of spring metal so that it may be sprung into engagement with the en gaging devices of the fixed plate 16 which is fastened to the window 22. The ends of th'eplate 9 are bent sharply to the rear to provide flanges 15 which are received in sockets 10 formed in the back of the plates 2 near their ends adjacent to the glass window 22, as will be clearly understood by reference to Figs. 2 and 4:. The middle portion of the plate g is provided with an angular slot comprising the horizontal portion 11 terminating atone end in a large aperture 13 and at the other end inga vertical slot at a lowerplace is provided withan aperture 1 1, all ofwhich will be clearly understood by reference to Figs. 5 and 6. The means for attaching the advertising device to the glass window comprises a plate 16 which is preferably recessed as at 20 to receive cement by which the plate may be attached to the glass surface very much as letters and figures are commonly cementedto the windows for advertising purposes. This plate 16 is provided near its upper portion with a stud 17 having an enlarged head I it is provided with an outwardly projecting lug 19. The parts 17 and 18 provide engaging means for the plate 9 and these engaging means are supplemented by the lug 19 which enters the aperture 14 in the plate 9 to hold it against swinging engagement with the stud.

In attaching the advertising device to the supporting plate 16, the aperture 13 of the plate 9 is placed over the head 18 and the plate 9 is then moved laterally and downwardly to cause the stud 17 to traverse the slot 11 and enter the vertical slot 12 and engage its upper end as shown in Figs. 5 and 6. When this position is reached, the aperture 14 will snap over or engage the project1on or'lug 19 and thereby hold the plate 6 from rising. In this way the plate 6 and its advertising devices are not only held against accidental vertical movement, but are also held against swinging movement about the stud 17; and yet it is manifest that the parts are held in engagement in a detachable manner.

It will be further seen that as the plate 9 is normallystraight, it is sprung backward at the middle for the engagement with the stud 17 and head 18 of the plate 16, as will beclearly understood by reference to' Figs. 2 and 4, said spring action pulling the inner edges of the plate 2, 2, of the advertising device against the window surface and thus giving it firm contact support therewith and with an elastic pressure whereby it is selfadjusting. the bending of the plate 9 is an important feature in insuring perfect engagement of the parts and avoidance of loose rattling connections.

While the parts 2, 2, are shown as formed of sheet metal, it is manifest that they may be made in any other suitable manner so long as they provide means for holding the advertising cards 6, and forcheaper construction it is manifest that the advertising card or parts may themselves constitute the frame which would be equivalent to the part 6 being cemented upon the metal structure 2. I r

In Fig. 7, I have shown my improved device with the flanges 15 of the spring plate 9 bent backward as at 2*- to form socket portions, for holding the advertising cards or sheets 6* which are indicated as preferably being hinged at 6. In this case the parts 6 are the equivalents of forming the sign integral ith th pla es2, and. fair ery cheap can- 18, and near its lower portion there is provided a further slot 14*.

. thehead 18 and the shank 17 The spring action produced by struction this manner of making the cards 6 act as a frame for holding themselves in position,may be resorted to. The hinge 6* may merely be a crease in the card sheet or it may be reinforced or formed by a strip of fabric cemented in position. In this case I have also shown clamping screws 23 in the socket portions 15 by which the cards may be firmly clamped in the sockets. The sockets may themselves grip the cards so that they would be firmly held. The cards being of considerable vertical height, they would rest against the glass window 22 as in the case of the frames 2, 2, and thus steady the device as a whole.

In Fig. 8, I have shown the strut or bar 9 (acting as the equivalent of theplate 9 of Figs. 1 to 7) as made of wire. In this case there is the transverse bar 9 forming at each end the .socket portions 2", 15 and at the center the slot 12 opening into a large aperture 13*, and below these In this is placed over is received in the slot 12 and likewise, the projection 19 of the plate 16 is received in'the aperture 14 The part 9 has the spring elasticity as in the case of the plate 9. I therefore do not re strict myself to the particular material or manner of making the general advertising device so long as it is ada ted to proper engagement with the parts 17, 18 and 19 of the plate 16.

It will now be apparent that I have deconstruction, the opening 13 vised a novel and useful construction which embodies the features of advantage enumerated as desirable, and while I have in the present instance shown and described the preferred embodiment thereof which has been found in practice to give satisfactory and reliable results, it is to be understood that I do not restrict myself to the details, as the same are susceptible of modification in various particulars without departing from the spirit or scope of the invention.

Having now described my invention, what I claim as new and desire to secure by Letters Patent, is

1. An advertising device, consisting of a frame for holding the advertising matter, combined with a transverse spring strut adapted to be curved backward at the rear vice presenting two 2. In an advertising structure, a frame for advertising matter having a rear transverse plate whose surface is provided at its middle portion with a slot and an aperture at a distance apart, combined with a recessed retaining plate having upon the recessed side a cement for attachment to a surface such as a bulk window and having the other side provided with a headed stud and a projection at a distance apart, the former entering the slot for suspending the advers tising device and the latter entering the aperture to hold the advertising device in an upright position and prevent its rotating upon the stud.

3. An advertising apparatus having an advertising device provided with advertising surfaces arranged at an angle to each other, combined with a spring plate detachably secured to the rear and free portions of the advertising surfaces to hold them at a definite angle with respect to each other, a supporting plate arranged to be secured rigidly upon a surface structure to which the advertising device is to be detachably secured, and detachable connections between the said fixed plate and the spring plate whereby the latter is bowed under its spring action and thereby held in position upon the fixed plate and presses the rear portions of the surfaces of the advertising device backward against the surface structure to which the supporting plate is secured.

4. The combination of an advertising device presenting two obliquely arranged surfaces secured at an angle to each other, with a spring plate connecting the rear portions of said surfaces to hold them at a distance apart and acting as a bow to pull said surfaces backward against a supporting surface structure under elastic pressure, an means adapted to be rigidly secured to the surface structure and providing detachable engagement with the spring plate whereby said plate is detachably connected and supported by the surface structure.

5. The combination of an advertising deobliquely arranged surfaces secured at an angle to each other, with Copies 0! this patent may be obtained for five cents each, by addressing the structure under elastic pressure, and means adapted to be rigidly secured to the surface structure and providing detachable engagement with the spring plate whereby said plate is detachably connected and'supported by the surface structure, said means also provided with means which hold the spring plate against rotation in a vertical plane.

6. In an advertising structure, the combination of two sheet metal plates hinged together so as to be adjustably opened-to an angle to each other and said plates provided with advertising matter, with a spring plate detachably connected at the rear portions of each of the .hinged plates and adapted to be pulled backward in the middle for holding the hinged frames against a supporting surface structure such as a bulk window, and means adapted to be securely attached to the supporting surface and providing detachable connections with the middle portion of the spring plate whereby it is bowed into spring action and is held against roa single means of attachment and, also held against tilting sidewise.

In testimony of which invention, I hereunto set my hand.

LAWRENCE P. GREENE. Witnesses:

GERTRUDE M. SUPPLEE, MARGARET HENSHAW.

Commissioner of Batents.

Washington, .D. G.

besecured to a sur- 

